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Velvet Reality

Velvet Reality

Volumizing Mascara and Gel Eyeliner Collection


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Item# 23695
$49 $29.40

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Experience liner and lashes like never before with this limited edition, runway-inspired collection of Marc Jacobs Beauty favorites, all in a makeup bag with graphic illustrations by artist Julie Verhoeven, whose imagery was featured in Marc Jacobs’ Spring 2017 collection. Create a runway-inspired beauty look with this eye collection: Shade, define and highlight eyes with Twinkle Pop Eye Stick eyeshadow in on the verge, an icy grape shimmer. Line with the award-winning formula of waterproof Highliner Gel Eye Crayon in th(ink), a cool blue. Give lashes instant, smudge-proof volume with Velvet Noir Major Volume Mascara, for lashes that look 1,800 percent larger in just three strokes.

Pro Tips

How to Get the Instant Look of False Lashes (in three strokes or less!) with Velvet Noir Major Volume Mascara
- Apply Velvet Noir in multiple coats, while wet, for maximum volume. Use the tip of the mascara want to separate, define and style lashes.
- Apply Velvet Noir Major Volume Mascara on its own, or layer it over O!Mega Lash Volumizing Mascara
- Define upper and lower lashes with Feather Noir Ultra-Skinny Lash-Discovering Mascara, then layer Velvet Noir on the top lashes for an eye-opening look with both definition and major volume. 
- For an unexpected statement look: Apply Feather Noir to upper and lower lashes. Then, layer Velvet Noir on the top lashes. To finish, apply a topcoat of Lamé Noir Ultra-Glittering Mascara on bottom lashes.


Best Application Techniques for Twinkle Pop
- Apply Twinkle Pop directly to eyelids, blending with an eyeshadow smudge brush as needed.
- Twinkle Pop can also double as an eyeliner. 
- Use Twinkle Pop as a base for statement eye looks: Apply it as a first layer, then contour and blend Style Eye-Con No. 7 Plush Eyeshadows for a shimmering, dimensional look. 


Pro Tips for Highliner Gel Eye Crayon
How to Get the Illusion of a Bigger Eye

Define with Highliner in Blacquer to emphasize the lash line. Line the waterline with Fineliner in (Big)eyes! for a bright, wide-eyed appearance.

Brighten and enlarge eyes by applying In The Buff! at the inner corners of the eyes and along the waterline. You can also use it as an impromptu luminizer to highlight the temples, brow bone and the high part of the cheekbones. 

How to Get the Illusion of Thicker Lashes
For the illusion of thicker, fuller lashes, run Highliner Waterproof Gel Eye Crayon in Blacquer along the upper lashline, then apply two coats of O!Mega Lash Volumizing Mascara.

How to Sharpen Highliner
Highliner contains a built-in sharpener at its base: To use, pop out the black sharpener and twist the tip of Highliner to sharpen. You can also sharpen Highliner against a tissue to form a precise point. Always close the cap tightly to keep Highliner's supple glide and long wear. 

Other Artist Pro Tips
- Highliner takes about 15 seconds to set, so if you work quickly with a small smudging brush, you can create an instant smoky eye with Blacquer, or any other smoky Highliner shade, such as Ro(cocoa) or (Stone)fox. 

- Use Highliner as an eyeshadow base by blending it across the entire lid. Layer it under Style Eye-Con No. 7 Plush Eyeshadow to create dimensional color.

Marc's Inspiration

“My twisted reality” – Marc Jacobs


Julie Verhoeven is a British artist and illustrator known for her whimsical designs, heavy with pop culture references. Collaborating with Marc Jacobs for the Spring 2017 collection, Verhoeven created modern cartoon imagery used in landscape patch-working across all product categories.


Marc's Inspiration for Velvet Noir Major Volume Mascara
Velvet Noir Major Volume Mascara was inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes, velvet noir reinvents this epic look.

Each Twinkle Pop Eyeshadow Stick shade name is inspired by the captivating female characteristics in Marc’s favorite films. 


Marc's Inspiration for Twinkle Pop Eyeshadow Stick
Each Twinkle Pop Eyeshadow Stick shade name is inspired by the captivating female characteristics in Marc’s favorite films. 


Marc's Inspiration for Highliner Gel Eye Crayon
Marc was inspired by the idea of a woman getting ready to go out at night, sitting in the lobby of a chic hotel, and sweeping on her eyeliner for an instantly irresistible look. 

"Eyes are everything to me. I have no problem with the rest of the face.  I just think eyes are so expressive.  You can say a lot with your eyes.  The eyes stimulate the other person's imagination." - Marc Jacobs



Create the Lash Couture Look
Velvet Noir Major Volume Mascara
Velvet Noir starring Winona Ryder
Premiering Soon: Velvet Noir Major Volume Mascara
Twinkle Pop
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How to Sharpen Highliner
Get the Look: Double Wing Liner
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 Marc Jacobs Velvet Noir Mascara tutorial check pattern banner image
 Marc Jacobs Lash maximizing mascara check pattern banner image
 Marc Jacobs mascara and wand product shot check pattern banner image
 Marc Jacobs Shameless blush shade range check pattern banner image
 Hand written instructions for Highliner packaging redesign check pattern banner image
 Highliner gel eye crayon with lid and sharpener check pattern banner image
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 Marc Jacobs Black eyeliner check pattern banner image
Velvet Reality is rated 5.0 out of 5 by 2.
Rated 5 out of 5 by from Absolutely Amazing! There aren't words to describe how gorgeous this bag is. And the fact that it's filled with all of my Marc Jacobs favorites is an added bonus.
Date published: 2017-04-01
Rated 5 out of 5 by from Great bag! I bought this because of the bag which did not disappoint. Beautiful graphics and good quality vinyl. I have been using the gel eyeliner for years (and love it). It lasts all day and the colors are beautiful. This has given me the opportunity to try the mascara and creamy eye shadow. So far so good with the mascara. Goes on smoothly with little to no caking/flaking. The shadow is nice and creamy, easy to use and lasts all day. The one drawback is that it does tend to crease as the day goes on which happens with most products I use on my lids.
Date published: 2017-03-18
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