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Shameless

Shameless

Youthful-Look 24-Hour Foundation SPF 25

$46 $32.20
1.08 oz / 32 mL

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32.20
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32.20
USD

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description

Self-setting finish. Invisible SPF Foundation Innovation. (YOU)thful, only better.

 

An innovative, medium foundation with up to 24-hour longwear and first-to-market, flashback-free SPF 25 for a youthful look.

 

This product currently ships to the following locations:

United States, Singapore, Malaysia, Thailand, Indonesia, Hong Kong, Philippines, Mexico, Brazil

 

Have it all with Shameless Youthful-Look 24-H liquid foundation. Inspired by Marc's very own shameless attitude, and his tattoo that serves as a daily reminder to never apologize for being you, this innovative hydrating foundation lets your best self show - all day long. It's clinically tested for up to 24-hour longwear and contains a first-to-market technology that encapsulates the SPF in pigment. This innovation makes the SPF visibly undetectable, resulting in no flashback in photos and no ashy grey undertones in the formula.

 

This weightless oil free foundation provides medium coverage that blends seamlessly. A patented Infinity MillingTM process produces super-fine pigments that result in the most natural-looking, self-setting finish. The broad shade range was developed with artists and models worldwide to fit all skin tones and skin types. The perfect level of coverage allows for flexibilty across the shade range - go deeper or lighter depending on your desired look.

 

Shameless Liquid Foundation also beautifies from the inside out with skincare benefits, including phenomenal hydration. It contains Snow Mushroom, known for its impressive ability to hold onto water; it's like nature's dupe for hyaluronic acid. The formula also contains Blue Daisy extract, known to alleviate the dulling effects of pollution. Together, they help your skin look hydrated, plumped and more youthful.

 

Go ahead, show your skin shamelessly.

Ingredients

ACTIVE INGREDIENTS:

OCTOCRYLENE 7.5% AVOBENZONE 2.2% OCTISALATE 1.7%

INACTIVE INGREDIENTS: WATER/AQUA/EAU, CYCLOPENTASILOXANE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, CAPRYLYL METHICONE, ALCOHOL , SORBITOL, POLYGLYCERYL-4 ISOSTEARATE, DISTEARDIMONIUM HECTORITE, GLYCERIN, NYLON-12, HEXYL LAURATE, CELLULOSE ACETATE, ADIPIC ACID/NEOPENTYL GLYCOL CROSSPOLYMER, PHENYL TRIMETHICONE, ACRYLATES/ POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, MAGNESIUM SULFATE, PHENOXYETHANOL, PEG-10 DIMETHICONE, PROPYLENE CARBONATE, CAPRYLYL GLYCOL, SODIUM STEAROYL GLUTAMATE, C10-18 TRIGLYCERIDES, XYLITYLGLUCOSIDE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, ANHYDROXYLITOL, TRIETHOXYCAPRYLYLSILANE, POLYISOPRENE, PVP, XYLITOL, TREMELLA FUCIFORMIS POLYSACCHARIDE, XANTHAN GUM, POLYHYDROXYSTEARIC ACID, SODIUM CITRATE, DIMETHICONE, CETRIMONIUM CHLORIDE, SODIUM HYALURONATE, GLOBULARIA ALYPUM LEAF EXTRACT, DISODIUM EDTA, GLUCOSE, CETEARYL ALCOHOL, STEARIC ACID, CERAMIDE NP, PHYTOSTEROLS. MAY CONTAIN (+/-): MICA, IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891).

Pro Tips

Shameless foundation is so effortless, you can apply with your fingers or a damp beauty sponge. For perfectly shameless skin, apply with The Seamless Brush. It was specifically designed to work with Shameless. Apply a thin, even layer of foundation so you get the skincare and SPF benefits all over. Next, build coverage only where you need it using a pat-and-pull motion with the flat side of the brush. Use the brush tips to blend edges.

Marc's Inspiration

Inspired by Marc's "shameless" tattoo, Shameless foundation is a daily reminder to show your true colors and never apologize for being you.

 

"The idea of Shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that's fresh and breathes and allows radiance and the texture of the skin to come through." - Marc Jacobs

videos

Play
Yvonne MacInnis I How to Shade Match Shameless Foundation
1:45
Play
Diane Kendal I How to Apply Shameless Foundation
1:47
Play
Shameless Youthful-Look 24h Longwear Foundation SPF 25
1:14
Play
Marc Jacobs | Shameless Foundation Inspiration
:46
Play
Adwoa Aboah | The face of Shameless foundation
:32
Play
Gilbert Soliz I Backstage Secrets for Shameless Foundation
1:31

complete the look

Rated 5 out of 5 by from Best formula ever I have an extremely difficult skin! Foundation never quite looked good on me.. it would always come out patchy and cakey looking. Nothing ever worked really Ive tried many different types of foundation many different brands but without a doubt Marc Jacobs Beauty foundations have been the only ones to actually work for me. Amazing formulas overall.. although Shameless is definitely no. 1
Date published: 2019-07-05
Rated 5 out of 5 by from I'll never use another foundation ever I love Shameless!!!!! I was a bit nervous about whether or not I had chosen the right shade, but the online quiz worked great and R230 was a flawless match. I bought this foundation for a trip to Vegas because I knew I'd be getting glammed up. I'm not normally a foundation girl and was worried that it would be thick and cakey. Not the case at all. It was incredibly easy to blend in to create a natural look and it's super light. I forgot that I was wearing full-face makeup. It made my skintone look even but still natural, and it majorly minimized the fine lines that I usually stress out about. It also stayed put for hours and hours and hours and looked nearly perfect when I got back to my hotel room after some very long, dancey, boozy nights. :) Simply put, Shameless foundation made me look like I have perfect, youthful skin without the obvious makeup look and is so light that I kept forgetting that I was wearing full-face makeup. I felt so effortlessly beautiful the whole trip, which is honestly what matters most. The cherry on the top was that I ran into Lady Gaga's makeup artist in one of the casinos and she complimented my make up! Unreal. Thank you, Marc Jacobs Beauty! This product is exceptional.
Date published: 2019-06-24
Rated 5 out of 5 by from Foundation I am very fair, and had such a hard time trying to find a color that matched on me. This foundation matches perfect, and feels so great on my face! Love!!!!!
Date published: 2019-01-18
Rated 5 out of 5 by from Been searching and I finally found the one! One word that comes to mind: flawless. I’m hard to please and this foundation fits the bill.
Date published: 2018-12-04
Rated 5 out of 5 by from My New Favorite! I absolutely love the natural, healthy look that this foundation gives to my skin. I bought this in R250, and it is a perfect match! I have a lot of freckles on my face that I love to show off and this foundation allows me to even out my skin tone without comprising the appearance of my freckles. There's no cakey-ness or flashback with this foundation. It's hydrating for my dry skin and it allows my skin to breathe. I love the self-setting finish as well, because I don't use a lot of setting powder due to my dry skin. After moisturizing and priming my face, I usually place the foundation on the back of my hand first, and then I use a damp beauty blender to apply small amounts to the face. I gradually build the coverage that I want, then use a setting spray at the end to lock it in for a full day. Love the result every time.
Date published: 2018-06-06
Rated 5 out of 5 by from Finally I found the one! I received shameless as a sample through Ipsy. I tried it, an thought this is too perfect but wore through day and still perfect. I have large pore and warner tone skin but it gave me the coverage I needed without having to set it. I have tried many brand and this was by far the best. So as I milked my sample, I am now an official proud new owner of a full tube purchased here and a fan forever.
Date published: 2018-06-01
Rated 1 out of 5 by from Horrible undertones; NOT for dry skin! I’m not sure what Marc Jacobs’ beauty team is responsible for such an awful understanding of undertones, but they need more training. I’m VERY FAIR/neutral leaning slightly cool. Where’s a shade for me? You think all fair skinned people have extremely yellow undertones? WHY? LOTS more shades are needed for this to be popular. *If you don’t have dry skin* After wearing the fairest shade, my face looked like a banana. After it oxidized, the banana shade was then a roasted banana. Not cute. Adding color correctives for the undertone and lightning mixers for the lack of very fair shades available, it was too much work to get to “kinda make it work”. I have too many foundations that do not need any extra help to make it work. It showed every single line on my face and made some lines all by itself. This foundation aged me by at least a decade. I’m a young looking 46 and this formula contorted my face into looking like I had a prosthetic mask aging me well into my 60’s. No thanks!!! I take fabulous care of my skin and to have a product make me look worse is unacceptable. Tried with lots of different primers and always with very good serums, moisturizers and SPF under it. No combination worked. (Trying this banana shade only while staying indoors). I wanted to make it work. What a shame because I’m a true fan of *nearly* anything by Marc Jacobs Beauty and Fragrances.
Date published: 2018-05-16
Rated 3 out of 5 by from Not for my skin type Maybe I need to try more shapes before buying it. I picked the shade that'd be close my skin color but sadly it didn't work out. Also the texture is a little dry for me to put on.
Date published: 2018-04-26
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