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Item# 25040V1


Youthful-Look 24-Hour Foundation SPF 25


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Self-setting finish. Invisible SPF Innovation. (YOU)thful, only better.


An innovative, medium buildable foundation with 24-hour longwear and first-to-market, flashback-free SPF 25 for a youthful look.


This product currently ships to the following locations:

United States, Singapore, Malaysia, Thailand, Indonesia, Hong Kong, Philippines, Mexico, Brazil


Have it all with Shameless Youthful-Look 24-H foundation. Inspired by Marc's very own shameless attitude, and his tattoo that serves as a daily reminder to never apologize for being you, this innovative foundation lets your best self show - all day long. It's clinically tested for 24-hour longwear and contains a first-to-market technology that encapsulates the SPF in pigment. This innovation makes the SPF visibly undetectable, resulting in no flashback in photos and no ashy grey undertones in the formula.


This oil-free, weightless foundation provides buildable medium coverage that blends seamlessly. A patented Infinity MillingTM process produces super-fine pigments that result in the most natural-looking, self-setting finish. The broad shade range was developed with artists and models worldwide to fit all skin tones and skin types. The perfect level of coverage allows for flexibilty across the shade range - go deeper or lighter depending on your desired look.


Shameless Liquid Foundation also beautifies from the inside out with skincare benefits, including phenomenal hydration. It contains Snow Mushroom, known for its impressive ability to hold onto water; it's like nature's dupe for hyaluronic acid. The formula also contains Blue Daisy extract, known to alleviate the dulling effects of pollution. Together, they help your skin look hydrated, plumped and more youthful.


Go ahead, show your skin shamelessly.

Pro Tips

Shameless foundation is so effortless, you can apply with your fingers or a damp beauty sponge. For perfectly shameless skin, apply with The Seamless Brush. It was specifically designed to work with Shameless. Apply a thin, even layer of foundation so you get the skincare and SPF benefits all over. Next, build coverage only where you need it using a pat-and-pull motion with the flat side of the brush. Use the brush tips to blend edges.

Marc's Inspiration

Inspired by Marc's "shameless" tattoo, Shameless foundation is a daily reminder to show your true colors and never apologize for being you.


"The idea of Shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that's fresh and breathes and allows radiance and the texture of the skin to come through." - Marc Jacobs


Shameless is rated 5.0 out of 5 by 3.
Rated 5 out of 5 by from Wow! I normally shy away from reviewing because I’m never super impressed by well, anything. I was really shocked to love this foundation. I have remarcable and it’s okay, not a favorite, but this foundations texture is so different from anything I own or have tried. Very smoothing, good pigment, doesn’t show a ton of my texture (some but minimal) it’s not cake face but there’s adequate coverage. Girls this is a major winner. Ps: I applied it with my fingers To warm the product up.
Date published: 2018-02-15
Rated 5 out of 5 by from Smooth & Easy I absolutely adore this foundation. It is the perfect amount of coverage, goes on easily, and is forgiving. You can actually use your fingertips for a light application. I feel like my skin can breathe and looks like it’s better self with Shameless on. Big LOVE.
Date published: 2018-02-13
Rated 5 out of 5 by from Amazing!! This foundation is beautiful. I received one of the sample sizes with one of my recent orders. Let me tell you, it gave beautiful coverage, letting your real face come through and evening the skin tone. It also feels and blends in so easily. I can't wait to get the full size. Also it was buildable and it did this beautifully.
Date published: 2018-02-07
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