Get ready to make “highliner” a verb: the award-winning gel eyeliner you know and love is now available in a high-impact matte finish. Take your eye looks to a whole new level with highliner matte gel eye crayon.

What do we mean by “high-impact matte”? the original highliner shades contain pearl and shimmer, and the new matte highliner shades are pure, vibrant pigment. They’re matte-not-flat. On top of the pure color payoff, just like the original highliner, this new matte formula features amazing glide, and amazing playtime—15-30 seconds!—before it sets for all-day, waterproof wear (up to 12 hours, in fact).

This means you can create even more looks than you ever thought possible with highliner: line it, smudge it for an easy smoky eye, layer it like an eyeshadow … Any way you style highliner, it’s more than an eyeliner.

The only question left is: how do you highline?

We’ve got some ideas.

Line

Define your eyes with amazing glide.

Line eyes with
Highliner Matte Gel Eye Crayon in (Grape)vine

Drape cheeks with
Air Blush Soft Glow Duo in Kink & Kisses

Finish lips with
Le Marc Liquid Lip Crème in Slow Burn

Tip: Create a classic eyeliner wing shape in an unexpected shade, like (Grape)vine, shown here.

Smudge

Smoke out highliner to instantly smolder—we call this look “the undersmoke”

Create a smoky eye by smudging
Highliner Matte Gel Eye Crayon in (Earth)quake

Drape temples and cheeks with
Air Blush soft Glow Duo in Flesh & Fantasy

Finish lips with
Le Marc Lip Crème in J’Adore

Tip: The undersmoke actually flatters everybody because it helps contour the undereye, hiding any puffiness.

Layer

Add dimension by shading with multiple hues.

Apply to upper lash line
Highliner Matte Gel Eye Crayon in Out of the Blue

Apply to lower lash line
Highliner Matte Gel Eye Crayon in Mist Me?

Drape cheeks with
Air Blush Soft Glow Duo in Lush & Libido

Finish lips with
Le Marc Lip Crème in Clara

Tip: Pair Highliner Matte Gel Eye Crayon’s vibrant hues with original highliner in Blacquer for an interesting pop of color.

Design

Create graphic looks with lines and color

(BTW this is the look that Kaia Gerber is wearing in the new Marc Jacobs Beauty campaign.)

Create a double wing with
Highliner Matte Gel Eye Crayon in whirl(Pool)

Drape cheeks with
Air Blush Soft Glow Duo in Kink & Kisses

Finish lips with
New Nudes Sheer Gel Lipstick in Moody Margot

Tip: Follow the natural curvature of your eye to create original designs that look the best on you.

Now, show us how you highline: @MarcBeauty #Highliner