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Item# 27011V2


Gel Eye Crayon



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Intense Color. Waterproof. Extreme Wear.
Make a bold statement with this extreme-wear, waterproof eyeliner. Like a gel pot eyeliner encased within a crayon, this breakthrough formula is exclusive to Marc Jacobs Beauty: a super-malleable gel eyeliner glides on smoothly for a flawless, precise application, then sets in place for all-day wear. A built-in sharpener helps mold product into a perfect point for an instantly sharp look.

Allure Best of Beauty Award 2014 for Best Color Eyeliner: (Luna)tic

Pro Tips

How to Get the Illusion of a Bigger Eye
Define with Highliner in Blacquer to emphasize the lash line. Line the waterline with Fineliner in (Big)eyes! for a bright, wide-eyed appearance.

Brighten and enlarge eyes by applying In The Buff! at the inner corners of the eyes and along the waterline. You can also use it as an impromptu luminizer to highlight the temples, brow bone and the high part of the cheekbones. 

How to Get the Illusion of Thicker Lashes
For the illusion of thicker, fuller lashes, run Highliner Waterproof Gel Eye Crayon in Blacquer along the upper lashline, then apply two coats of O!Mega Lash Volumizing Mascara.

How to Sharpen Highliner
Highliner contains a built-in sharpener at its base: To use, pop out the black sharpener and twist the tip of Highliner to sharpen. You can also sharpen Highliner against a tissue to form a precise point. Always close the cap tightly to keep Highliner's supple glide and long wear. 

Other Artist Pro Tips
- Highliner takes about 15 seconds to set, so if you work quickly with a small smudging brush, you can create an instant smoky eye with Blacquer, or any other smoky Highliner shade, such as Ro(cocoa) or (Stone)fox. 

- Use Highliner as an eyeshadow base by blending it across the entire lid. Layer it under Style Eye-Con No. 7 Plush Eyeshadow to create dimensional color.

Marc's Inspiration

Marc was inspired by the idea of a woman getting ready to go out at night, sitting in the lobby of a chic hotel, and sweeping on her eyeliner for an instantly irresistible look. 

"Eyes are everything to me. I have no problem with the rest of the face.  I just think eyes are so expressive.  You can say a lot with your eyes.  The eyes stimulate the other person's imagination." - Marc Jacobs


Highliner is rated 4.5 out of 5 by 68.
Rated 5 out of 5 by from Favorite eyeliner! I h I have tried just about every eyeliner on the market and was skeptical when a friend recommended this eyeliner.. but I can say, I am more than pleasantly surprised! It lasts all day! I don’t come home from work looking like I just left a KISS concert!
Date published: 2018-02-12
Rated 5 out of 5 by from Love that it LASTS ALL DAY I love this eyeliner so much!!! It is my absolute favorite eyeliner I've ever used because it is so absolutely pigmented and it stays on all day, however the only thing that makes me sad is that it wears down very quickly, I find myself having to roll it up every time I use it (which is everyday). So it definitely doesn't last forever. But still, I haven't found an eyeliner that stays in place and keeps its solid matte color like this in years. I would recommend to all, especially if you like a very black liner.
Date published: 2018-02-10
Rated 5 out of 5 by from Love highliner I’ve been using Marc Jacobs’s highliner for years now, it’s my all time favorite eyeliner! Waterproof, smudge proof and goes on so smooth
Date published: 2018-02-07
Rated 5 out of 5 by from Perfection I do not consider myself a make up artist. But the Marc Jacobs Gel Eye Crayon go on smoothly! They are error proof! I love the all the colors I am hooked!
Date published: 2018-02-06
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